Gary D's Take

IPhone 5–what does it mean?

IPhone 5–what does it mean?

Sep 5, 2012

The much predicted , highly anticipated and over “punditized” September 12 media event by Apple is predicted to be the rollout event for the new IPhone 5. According to The Wall Street Journal’s article Click Here For Full Article 

“The new device is likely to be dubbed the iPhone 5, which will have a slightly larger screen.”

Other than the obvious publicity and the expected “bump” for Apple’s stock , why is this a big deal? Apple has always been a revolutionary leader in the smartphone industry, blazing trails and setting the bar for everyone else. Suddenly they appear to be playing catch up. The “slightly larger screen”  has to be a reaction to the bigger screens found on phones made by HTC and Samsung. The current trend towards larger screens and more tablet-like functionality in Android smartphones seems to have gotten Apple’s attention. The expected rollout of a smaller 7 inch version of the I Pad goes right along with this theory. This is the first time that we have seen Apple react this strongly to ANYTHING other manufacturers have done.

It’s hard to always be at the front of the pack and always be the innovator. Is being a reactionary instead of an innovator a symptom of being without the leadership of Steve Jobs? Clearly Apple may be suffering from the lack of Job’s crystal clear vision of the path they need to follow. So Apple, maybe you need to ask yourself , “What would Steve do?”

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